Sink or Swim

How Lessons From the Titanic Can Save Your Family Business

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On April 14, 1912 ...

. . . Titanic struck an iceberg and sank, sending more than 1,500 people aboard to their ice‐watery graves (approximately 70% of her passengers and crew). Subsequent analysis of this disaster revealed many opportunities key personnel could have taken to circumvent this tragedy. For family owned businesses, it’s a similar story.

Developed by Priscilla M. Cale and David C. Tate, consultants to family businesses, Sink or Swim: How Lessons from the Titanic Can Save Your Family Business is a case presentation and book - adapted into custom 1 and 2 day workshops - that demonstrate how lessons learned from Titanic apply to working with family businesses - and others.  In fact, disasters are all around - and one need just to read the world's news headlines to realize that no business is immune to failure. 
The analysis reveals five fatal flaws that led to Titanic’s demise and the analogous vulnerabilities shared by many family businesses.  Readers and workshop clients will develop a greater understanding of the factors that may increase or reduce the risk of business failure - and action steps proven to prevent small crises from having a catastrophic impact.


About the Book






About the Workshops

Titanic remains an iconic symbol of preventable tragedy.  While Titanic's story has remained of enormous public interest, the details surrounding Titanic are not widely known. 

Our work involves sharing the story of Titanic to inspire leaders to do their part to minimize those risks that are both active and dormant.
Sink or Swim: How Lessons from the Titanic Can Save Your Family Business is adaptable into comprehensive one and two day workshops appropriate for organizations of various sizes, industries, and ownership structure.

Because of the nature of the presentation and research, workshops are appropriate (and will be customized) for those organizations that are not family-owned.










Reviews & Endorsements


Cale & Tate's comparison of family business and the sinking of the Titanic is right on in my opinion.  The success of a business is based on excellent planning, clear vision, strong communication and flexibility.  To achieve these goals, it is imperative that family dynamics do not pull everyone 'off task' in a business.  This wonderful book helps to coach families on how to stay focused on the right things to ensure the business's long term success." 
- Cynthia Bigelow; President, R.C. Bigelow, Inc.


"BEST SESSION I have ever been to at ANY conference over my 30 year career.  They were fabulous… could easily be a keynote.  I have been telling everyone about this session.  They were very effective in making their points an tying this to Family Business.”
- Conference Attendee


"A comprehensive, insightful review of best practices in managing and governing a family business. The analysis of Titanic’s failures aligns well with the authors’ focus on myriad critical family businesses do’s and don’ts. Should be read by and pored over by all generations of family members who are owners of a family business."
- Robert J. Lyons, Jr.; CEO, The Bilco
Company


"Extremely well thought-out, compelling. It was intellectually stimulating, and the information was well researched and thought-out… Five stars!”
- Conference Attendee

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